Marketing/Communications Manager<p>We are offering an opportunity for a Marketing/Communications Manager in White Bear Lake, Minnesota. In this role, you will be tasked with leading the development and upkeep of our marketing calendar, coordinating conferences, and creating marketing and sales materials. You will be working closely with our sales channels and employees to maintain our website, develop online content, and deploy marketing campaigns. </p><p><br></p><p>Responsibilities:</p><p>• Lead the creation and maintenance of our company's marketing calendar</p><p>• Plan and coordinate shows and conferences from start to finish</p><p>• Develop and update marketing and sales materials using Adobe Creative Suite, including Adobe InDesign, Illustrator, Photoshop, and Acrobat Pro</p><p>• Support internal and external sales channels throughout the sales development cycle, including CRM, customer engagement, quotations/follow-up, and logistics</p><p>• Collaborate with designated employees to maintain and update the website</p><p>• Create content and graphics for the website, online newsletters, and other e-marketing efforts</p><p>• Conduct contact research across universities, government agencies, and industry</p><p>• Schedule and deploy marketing campaigns in line with company revenue goals</p><p>• Develop, maintain, and apply expertise with modern digital marketing techniques, including search engine marketing (SEM) and search engine optimization (SEO)</p><p>• Collaborate with outside agencies or other resources on projects including creative work and execution of marketing campaigns, as needed</p><p>• Assist with special marketing projects and daily ad hoc requests</p><p>• Compile and format data for a monthly marketing ROI dashboard</p><p>• Prepare weekly sales/marketing summary reports</p><p><br></p><p>Candidates may reach out to barbara.strohoffer @roberthalf for more info. </p>Director of MarketingWe are on the lookout for a strategic and innovative Director of Marketing to join us in the Hi Tech Engineering industry based in Minneapolis, Minnesota. In this role, you will be charged with the responsibility of leading the development and execution of long-term digital marketing strategies. Your expertise in digital technologies and marketing will play a crucial role in driving all digital marketing efforts to fulfill our business objectives.<br><br>Responsibilities:<br><br>• Construct and implement a comprehensive digital marketing roadmap<br>• Lead and manage a team of Digital Marketing Managers and Specialists<br>• Oversee all digital marketing channels including SEO, SEM, Social Media to optimize channel performance<br>• Collaborate with Product Marketing to improve digital marketing strategies & channels to achieve marketing and campaign objectives<br>• Establish digital marketing KPIs and monitor team performance to ensure digital marketing campaign and organizational objectives are met<br>• Review and provide online content optimization suggestions, considering SEO and Google Analytics<br>• Inspire and motivate the digital marketing team to achieve goals<br>• Conduct research on competition, investigate benchmarks and provide suggestions for improvement<br>• Stay abreast with the latest digital technology and best practices<br>• Communicate regularly with all relevant stakeholders including Marketing & IT teams to ensure alignment of digital marketing efforts<br>• Plan and manage budget across all digital marketing channels<br>• Monitor performance across all digital marketing channels and propose optimization initiatives to maximize ROI<br>• Keep up-to-date with google algorithm changes, developing strategies and coordinating across teams and functions to drive SEO & SEM results<br>• Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness.
