Marketing and creative professionals with AI experience are crucial today for creating compelling campaigns and designs, decoding customer behavior, and gauging ROI. Using AI tools in daily workflows helps boost efficiency, but hiring challenges are causing workloads to pile up — and increasing starting salaries for professionals with specialized skills.Marketing and creative employees have generally enjoyed more remote and hybrid work options than those in other fields, but candidates often seek even greater flexibility. Professionals want more off-site days, and many say they’re willing to change jobs to get them.
Salary and Hiring Trends in Marketing and Creative
Marketing and creative agencies are hiring account managers, project managers and digital marketers. In-house teams seek graphic designers, web designers and SEO specialists most often. 69% of all marketing and creative managers say advancements in AI and automation are reshaping needed skill sets.of marketing and creative managers say hiring fast enough to land top talent is one of their biggest recruiting challenges.
How much should I pay or earn?
Digital marketingDigital marketingTraditional marketingTraditional marketingContent strategy, development and managementContent strategy, development and managementDigital design and developmentDigital design and development
Highly sought candidates expect a robust compensation package, including comprehensive benefits and perks. Expanding flexible work options can be key to successful compensation negotiations. For managers, the ideal is 4 days on-site for staff. But workers in these fields prefer an average of 3 days.of marketing and creative job seekers are interested in a hybrid work arrangement.
Creative development and art directionUX and UI designContent strategyGraphic designCreative development and art directionUX and UI designContent strategyGraphic design
Upskilling employeesPaying for professional certificationsReskilling employees for new rolesImplementing mentoring programsEngaging skilled contract talentUsing managed servicesUpskilling employeesPaying for professional certificationsReskilling employees for new rolesImplementing mentoring programsEngaging skilled contract talentUsing managed services
The hottest marketing and creative jobs, skills and industries
Data analysis and reportingCustomer serviceEmail marketingPredicting sales/ performanceContent creationSocial mediaData analysis and reportingCustomer serviceEmail marketingPredicting sales/ performanceContent creationSocial media
The salary benchmarks listed in the Salary Guide From Robert Half are the result of a rigorous, multistep process to ensure our projections accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary ranges. Learn more about our methodology.The salaries listed in the salary tables represent starting compensation only, meaning pay for someone new to a company in the position listed. Company size, industry and the availability of remote work options can influence salaries. Our estimates do not include bonuses, benefits or perks. We report salaries in percentiles and ranges, recognizing that professionals join companies at varied experience levels.Non-salary data referenced in this Salary Guide is based on online surveys developed by Robert Half and conducted by independent research firms. Respondents include hiring managers and workers from small (1-99 employees), midsize (100-999 employees) and large (1,000-plus employees) private, publicly listed and public sector organizations across the United States.
